Branding & Resources

This logo is not your brand, nor is it your identity. Logo design, identity design and branding all have unique roles, that combined, form a perceived image for your business. Your logo is the introduction to your company. It is the first impression a customer has to your brand. From that first impression, they form opinions and a brand personality starts to emerge. How distinctive that design is promotes your reputation and a brand is built. 

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Corporate Logo (Color)

• Keith Webb – Color Logo (Adobe Illustrator)
• Keith Webb – Color Logo (EPS)
• Keith Webb – Color Logo (JPEG)
• Keith Webb – Color Logo (PNG)

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Corporate Logo (Black & White)

• Keith Webb – Color Logo (Adobe Illustrator)
• Keith Webb – Color Logo (EPS)
• Keith Webb – Color Logo (JPEG)
• Keith Webb – Color Logo (PNG)

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Color Values 

• HSB– H: 77  S:54  B:28
• RGB– R: 61 G: 72 B:33
• LAB– L:29 A:-10 B:22
• CMYK– C:68 M:49 Y:96 K:49
• WEB– #3D4821

 

• HSB– H: 77  S:56  B:35
• RGB– R: 75 G: 90 B:40
• LAB– L:36 A:-12 B:27
• CMYK– C:66 M:44 Y:100 K:36
• WEB– #4B5A28

 

• HSB– H: 83  S:56  B:49
• RGB– R: 99 G: 126 B:55
• LAB– L:49 A:-19 B:35
• CMYK– C:64 M:33 Y:100 K:16
• WEB– #637E37

 

• HSB– H: 82  S:60  B:61
• RGB– R: 121 G: 156 B:62
• LAB– L:60 A:-24 B:44
• CMYK– C:58 M:22 Y:100 K:4
• WEB– #799C3E

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Typography 

Proxima Nova (2005) is a complete reworking of Proxima Sans (1994). The original six fonts (three weights with italics) have been expanded to 42 full-featured OpenType fonts. Proxima Nova straddles the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid combining humanistic proportions with a somewhat geometric appearance.

Proxima Nova Light (Purchase)

Proxima Nova Bold (Purchase)

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Files for Web