Using only email or websites to get your message out is a mistake. People skim, they don’t read. Instead, make simple videos to get your message out. Your audience is more likely to watch you explain details than to read your explanation. In this article, I’ll show you how.

My 2 minute video announcement of our new coaching training programs.

I just announced major changes to our coaching training systems. I made a series of videos to share about the changes. Simple videos are a much better way to clearly communicate complexity and cast vision. 

Each video had a different audience and a tailored message and follow-up. Here are the four that I did:

We all need to “market” ourselves to some extent, even if your focus is your own employees. Massive amounts of time and money are spent on creating websites, blogs, newsletters, brochures, etc. in order to avoid what we actually need to be doing – connecting personally with others.

I work with many non-profit leaders who must do fund raising. Many focus on a Wow website, a compelling video, a social media campaign, or weekly blog posts. When the money doesn’t come pouring in, they increase their efforts – more videos and daily blog posts. It’s the Internet version of “if you build it they will come.”