We all need to “market” ourselves to some extent, even if your focus is your own employees. Massive amounts of time and money are spent on creating websites, blogs, newsletters, brochures, etc. in order to avoid what we actually need to be doing – connecting personally with others.

I work with many non-profit leaders who must do fund raising. Many focus on a Wow website, a compelling video, a social media campaign, or weekly blog posts. When the money doesn’t come pouring in, they increase their efforts – more videos and daily blog posts. It’s the Internet version of “if you build it they will come.”