I keep trying to prove the old adage, “You get what you pay for,” is wrong. I want to pay little, yet get a lot. This a question of cost versus value. By nature we seemed wired to focus on the cost of a product or service. By changing your focus to value instead, you will make better decisions, get better results, and even save money in the end. Here’s how.

I recently grappled with the cost versus value equation regarding my exercise. Over the years, I’ve joined various gyms, bought home equipment, and downloaded exercise apps. My results were always mixed. I would do well for a period of time and then it would drop off.







